When designing experiences, the best way to combat one's "gut intuition
" is to leverage data during the process. Leveraging quantitative data together with qualitative data are two key methods by which one's intuition can be challenged for its most arrogant biases.
It is a positively valenced word that speaks to how data often gets a bad rap
when constructing experiences. A dataful approach is about being more inclusive of all kinds of data throughout the production and deployment of an experience by being evidence-based. Ultimately users are better served because their unique differences are better understood — rather than designing just around one creator's
interpretation of what is right.
The designer used a dataful approach, which resulted in something both impactful
to our users and beautiful as an experience.
Being dataful when designing an experience does not mean throwing away your intuition
— it's instead about augmenting
your intuition with evidence-based reasoning.