Giving your fanbase a 24 hour
embargo on posting footage of your newest game online.
Seeing how the internet is and how people online be sometimes, this is an inevitable failure.
Named after
Toby Fox's Deltarune, upon whose release Toby told fans to not post any footage of Deltarune for 24 hours, which failed miserably, as numerous gameplay videos and screenshots were quickly uploaded.
Person A: "The
devs asked to not post
footage for the next
24 hours."
Person B: "Do they not know that Deltaruning is pointless?? It's still gonna be posted somewhere, surely."