A Digital Brand Network (
DBN) is the (measurable) presence of a brand online and is comprised of technology (functionality) and people (user behavior).
A DBN includes platforms, applications, content, IP addresses and
URL's.
The DBN is a theory stating that brands are evolving. Beyond the current concept, where brands are
experiential platforms that connect people, the next evolutionary stage will see brands as networks comprised of people.
Our online group is hiring an
interactive marketing consultant to help manage our
digital brand network.
