A word used by jealous partners when they want to mockingly ask if their partner is being in some way emotionally unfaithful in their interest in another person. Because it sounds jokey it allows them to express their jealousy without being accused of being weirdly clingy.
GF: Steve is really funny, don't you think?
BF: Oh I get it. You lurve him, don't you.
GF: (laughing) what, no! He's a friend.
BF: Yeh you totally lurve him.
"Love is too weak a word for what I feel -- I lurve you, you know, I loave you, I loff you, two F's, yes I have to invent, of course I -- I do, don't you think I do?"
A very sophomoric word supposedly with some cheap, mushy sentiment akin to saying that "love isn't enough". The word is annoying as all hell to hear, and people will only think less of you in any serious matter.
Between like and love, lurve is a word to express more than simply liking someone but not quite loving them. When you truly care about someone past just admiring them but you're not in love with them.
Me: "I lurve my bestfriend but he doesn't feel the same way."
Bec: "Maybe he will lurve you someday."