Noun: a free trip obtained by music journalists, usually paid for by a record company,
artist's management or event
promoter.
Verb: the act of obtaining the above.
"I had this great sweeney to Italy, the label paid airfares, hotel and everything."
"I sweeneyed a great trip to Italy."
Used by
World Music journalists in the UK for at least a decade. Named after a UK
journalist of that surname who is/was remarkably
adept at this skill.