To skillfully market a mediocre product.
To be
adept at
handling (media and) other peoples expectations in a way that
maker you appear better than you really are.
"Hey, I got an A+ on my essay!”
“What, but it was crap and full of
errors?”
“Yeah but I
von trierd it to the teacher by saying that it was a post-modern
deconstruction of essay writing.”
