When something goes gosh-darned wrong or is just a such a
rudy nuisance you won't jolly-well put up with it any more! Often something that is
bloody awful can make you spill your brandy or
cognac. Also something particularly dire, in a disparaging way.
William "I say my man don't you just think that England's performance was
bloody awful?"
Commoner "True dat,
guv, but bit of a SNAFU anyways tbh."
Interviewer "How do you rate BP at the moment?"
Pelican "
Bloody awful!"
