aggressive online efforts, usually by mobs via social media, to harm the employment/career/
livelihood of a person, esp. when said harm is motivated by ideology, outrage, or both.
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see also:
rulebombing,
fire alarming
Amy: Did you see the insensitive rant that Joe posted on his blog?
Bob: Yeah. I've already
sent it to HuffPo and
Gawker. Hopefully we can
post up where he works for everyone to see.
Amy: Woah, you're running a bluelisting campaign? I was just asking if you'd seen it. Jesus christ, Bob.