A tagline added to the end of
internet marketing campaigns, with the aim of increasing clicks on the advertisment. Moms have reached a golden age of innovation, heralded as more significiant than the industrial revolution. They have discovered fantastic
teeth whitening, weight loss, acne removal and many other cosmetic enhancements that have
eluded top researchers for decades.
"Learn the simple trick,
discovered by a mom, to turn teeth whiter"
"Lose 20lbs in one week using the trick discovered by a mom from Whatever town your
ISP is based in - this increases the feeling of
familiarity the user feels with the entrepreneurial mom
