As in
hellfire. When a wealthy individual, having rapaciously climbed the ladders of success to get to the top, feels
pangs of guilt for the unethical deeds done along the way to get there. Fearing a legacy of scorn, or, if a believer, an eternity of damnation, he or she takes out "fire insurance" in the form of donations to charity and / or public displays of
contrition at speaking events, etc.
Marco: Looks like another
Ted Talk from a
dot com billionaire decrying capitalismāa little fire insurance never hurt, did it?
Polo: Yeah, that person also just had a new building named after her downtown. It's a homeless shelter. The employees of the old companies she destroyed live there now.