Literally "fluffy fluffy time". "
Fuwa" is an adjective used to describe cute, adorable, and light things. Frequently shows up in anime involving one or more female characters gazing, mouth open and eyes wide, at miniscule, brightly-colored, and otherwise kawaii piece of merchandise. The word has become synonymous with Japanese moe culture.
"
Fuwa Fuwa Time" (ふわふわ時間) is the name of a song by Houkago
Tea Time, a fictional band in the anime "K-On!"
Azusa: What a cute, brightly colored fluffy marshmallow candy!
Yui: It's fuwa fuwa time!
*Yui noms on
the marshmallow*