1. A
Timex slogan stating that their wristwatches could
take a beating and still tell the correct time.
2. When someone in a fight in a movie is beat up more than what would cause a
real person to die, yet still survives and fights back.
1.
TIMEX:
It takes a lickin' and it keeps on tickin'.
2. Achilles was shot several times with arrows and then I said, wow,
it takes a lickin' and it keeps on tickin'. Then he got shot in his
tendon.