Something upper middle class who do not deal with the brunt of unfettered capitalist exploitation as the working class love. A crutch for people who believe in pseudo-science "mind over matter" new age baloney. For people too weak of mind for skepticism and realism. New agers will often go as far to victim blame people with chronic illness like chronic fatigue and people suffering from cancer that they "thought themselves sick". Clearly need a to understand how evidence based medicine works and that supplements are not magic fairy dust pills.