I
belive this term originated in
Cornwall, UK. It shares the same sort of meaning as
dogs bollocks. So if something is really cool its sports wear.
Has been known to be used as a code word for cocaine.
1.'I just bought a sportswear
mp3 player'
2. You: "Mate have you seen my new
phone?"
Your mate: 'Cawww thats sports wear that is'