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Define Steering Wheel Statement Meaning
Steering Wheel Statement
An example of ridiculous Corporate-Speak. It is a positioning statement used by whoever is in charge to guide the participants of
a project
towards the desired aim or business goal.
It is a classic example of using
three words
when one will
suffice
!
"What's our
steering wheel statement
for this project/
mission
/job ?"
By Alidia
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