When you tell a huge lie to get ahead in the world, gather
street cred or to gain advantage with the ladies. Based on the realization that
NBC's anchorman has been less than truthful in some of his reporting.
Bro #1: Dude, I finally got
Missy to go home with me, it was awesome.
Bro #2: Fuck you, no WAY, she turned you down at least
eleven times.
Bro #1: I know, I had to totally use
the Brian Williams to get in her pants.
Bro #2: Dude you are the master.