Here is why Christmas in July violates what is written about Jesus in The Bible:
Matthew 21:12 (King James Version)
"And Jesus went into the temple of God, and cast out all them that sold and bought in the temple, and
overthrew the tables of the moneychangers, and the seats of them that sold
doves."
Although the scenery of being in a house of worship differs, the concept remains the same: selling shit in Jesus' name. Call it a sale, call it a discount fest, whatever, but definitely don't fucking call it Christmas in July; Jesus wasn't born until December so stop
fucking it up.