A Chinese word that literally translates to, "
Indulgence in Beauty". It's basically
China's BL or
yaoi. But unlike yaoi, Danmei isn't explicit instead being focused more on story, theme, and character. With the main characters sharing a relationship that's the most idealized version of romance that can be possible, thus the genre sharing a huge level of popularity among the female audience.
Enough so that the most popular genre on Jinjiang Literature City, a influential web novel site targeted towards women in China, is Danmei.
"We need to attract the female audience in somehow." Said a random producer.
"We'll just
adapt a
danmei novel then". Replied the co-worker.