A phrase stated after something/someone has been easily fooled or
lured in. It has its roots in fishing lingo, referring to a fish having fallen for
the bait easily; swallowing the hook, the fishing line, and the
sinker along with it.
I jus' put out a sign this mornin' readin', 'BABY HOGGS 4 SALE CHEEP. CAWT WILD YESTIDDY'. Boy, I ain't neva' seen so many folks come runnin' to the ranch!
Leetle did they know I breed them
hawgs muhself. Tee hee! Hook, line and sinker!
Haw haw!