-Owning an idea of something created and trending within social media.
-A symbol used to define someones idea online. Defined by an
PO with a line going through
the PO and the O with a shadow. Similar to a
Patent or Trademark but designed to protect advertisers and marketers ideas in a marketing or advertising campaign.
You do not need to be an intellectual to be an intellectual property owner.
The
IPO symbol has been
crucial in protecting companies
marketing campaigns from being mimicked by other rival companies.