An american adverising term invented some time
dring the course of television history.
Now widely regarded with
contempt for the utterly intelligence insulting
nonsensical term it is.
"
New and improved Whammo juice!!! A refreshing carboanted drink that doubles as an industrial cleaning agent!!!"
"Wait... how can it be
new AND improved? You can't improve on something new, since to improve something implies revising something exisiting..."