Something characteristic for the personal image (your brand) you are trying to project. Usually used to say something is 'not on brand' for you.
Someone: You should totally just go for that lipstick!
You: Nah, red is so not on brand for me.
By Gisele
On Brand
An action or belief espoused by someone that aligns with the value system of the person. Often applies to well known people such as celebrities and politicians.
It's on brand for Warren Buffett that he still lives in the same house he bought 60 years ago
Shovelhead: (Showing off ink) Check out my sick ass shamrock tatt!
Loki: Don't be getting prison tatts of shamrocks without The Brand's permission! Or your ass is gonna end up on the Hard Candy List!
By Katuscha
Branding
Creating a permanent marking in a human or animal by heating a metal object, often molded to form the shape of the owner's initials, and pressed hard into the receipent's body.
This was common among farmers who branded their cattle to identify them as belonging to them. This can also be found in extreme BDSM and sadomasochistic scenarios, where the dominant partner "brands" the submissive partner as his or her own.
For The Brand is a phrase used by listeners and followers of The Pat McAfee Show. It is used to express gratitude towards kickers and punters in American football.