A popular phrase that the Wendy's
hamburger chain had actress Claire
Pellar say in a TV ad when she and two other elderly ladies were checking out a competitor's hamburger that had a "big fluffy bun". It was first broadcast in 1983 and Claire used the phrase in "sequel" ads during the next few years. In 1984, some men wore T-shirts that answered with the phrase "Here's
the beef!".
In a debate among the Democratic party Presidential candidates for the
1984 elections, Walter Mondale asked his political rival Gary
Hart about his policy plans, saying "
Where's the beef?".