Extra points on a doctor/
nurse's bedside manner if he/she is willing to actually climb in bed with the patient for a little while to
soothe him and keep him company...
snuggles/massages are usually expected; sex is optional but often gladly welcomed by the patient, who likely will then recommend the hospital to his friends for anytime they feel a need for "medical attention" themselves... a great way to keep the hospital-beds filled!! This "cuddles in exchange for praising the hospital" deal is a similar idea to a waiter/
waitress's providing exemplary service to a diner-patron in hopes that said patron will give the staffperson a generous tip.