During the beginning of a romantic relationship, both partners put forth due dilligence to continually express their best qualities in hopes of securing their partner's love, thus allowing
the campaign to end.
The campaign is also considered officially over when one or both individuals:
a. fart in front of the other
b. begin to 'let themself go'
c. reveal the heinous aspects of their character that up to this point have been
painstakingly masked and concealed
d. admit to be currently suffering from
rupadupalus
Although dates with
Colette during "the campaign" had been sweet, Clay secretly feared that one day his secret would come to light and she would discover
the massive pile of semen-soaked
rags under his bed which had sat there long enough to develop a conciousness and whispered threats to him when he was alone.