To over-simplify the explanation of something so that the
ding bats, in
your place of business, can understand the topic, idea or concept of what you wish to convey.
The operator taking Jay's phone order explained that there was an additional charge of $10.95 for
shipping and handling. "I don't understand why you want to charge me $22.95 if the price on the TV says $12.00, said Jay". The operator had to
fisher price it up and explain to him. "You see sir, the product is here with me. You want it to be there with you. We need to pay someone to bring it to you."