when the running plot (of a series) heavily suggests something that attracts the majority of viewers, later to be not sought through or completed; a clever marketing strategy using a popular speculation to attract a specific demographic; the details used in the process often don't make sense in retrospect
"We arn't getting any views, guess we'll have to klance 'em."
Me:"o mai gawdklance is so fukign gai-"
Asshole #12192437589:"yeah it iz but i luv tho-"
By Natalee
Klance
klance is a ship from the show Voltron: Legendary Defender consisting of the characters keith kogane and lance mcclain, and can also be referred to as kl kick (klance is canon king), etc.
Person 1: UGH, I hate the showrunners of Voltron!
Person 2: Yeah, Klance should have been canon!