A word used to
induce a negative response or association in the person hearing or reading it. Commonly used to appeal to people's emotions rather than their
reasoning, and thereby get them on your side.
Antonym:
purr word
The anti-abortionists stood in the courtyard chanting
snarl words and waving placards. "
Baby killers!" "Murderers!" they screamed, "Save the unborn!"
"Any government that supports, protects or harbours terrorists is
complicit in the murder of the innocent and equally guilty of terrorist crimes."
-- George W. Bush