Brand name apparel worn by posers who want to be associated with
the MMA lifestyle even though they don't fight, don't train, don't do shit.
"Damn, this scene is
blowing up, let's create Tap Out t-shirts and decals for all the
wannabes. Make sure they're black because that's the only color they wear, and make sure the logo looks like an
iron cross cuz that's hardcore and shit."