To win something, usually of small importance, as in a
carnival game. The phrase is used to
signify the value of the
prize. As in a chicken dinner can be had for the same value.
Carny: "Step right up folks... See if you can knock these milk jugs over."
Man: "I'll
give it a shot!" (throws
hardball style, hits and knocks down the jugs)
Carny: "Winner Winner Chicken Dinner!" (hands man a Chinese made stuffed animal)