As I remember it, the Motts brand of Applesauce had a commercial years ago with the catchphrase "That's the Motts," which was meant as extremely great or the best.
The best way to describe "the motts" is like this:
Do you remember the first time you watched a bad daytime interview show, like Springer or something, and someone is just making a total ass out of themselves, doing or saying something very uncomfortable?
Or when you are sitting through a high school talent show and all of a sudden you feel embarrassed for your classmate who is singing "The Greatest Love Of All" by Whitney Houston?
You sometimes have to cover your eyes, or look away.
Thats "the motts".