Corporations fear the day that the great unwashed will throw of the shackles of consumerism and ever increasing debt and focus on more imporant endeavours such as their health, family and friends.
By Jacky
The Great Unwashed
People who like to go camping and not shower so they can be "one with nature". People who wear birkenstocks.
The great unwashed must be distinguished from homeless people...the gw have homes and often have money, they're just dirty.