Virtue signaling describes a behavior of an individual openly seeking attention and external validation by
ostentatiously pronouncing (generally through the use of social media) themselves to the world as someone possessing high
moral values for a trivial decision made or action taken.
Brad: Did you see
Thad made a lengthy post on TikTok about eradicating
world hunger after his
business school spring-break trip to Africa?
Chad: Is he donating his trust fund money to any major international world hunger charities? Is he going to work for one of these charities after business school?
Brad: No, he just accepted his offer in private equity and is just virtue signaling.