The act of not making a purchase after working extremely hard on researching and
selecting the desired product which is often essential for oneself.
The yooner will put in a high degree of research into
the product and will find the best deal but end up
missing out because they are not much fun.
A loose synonym to “missing out”
I found a great deal on a
coffee machine. It’s being sold at a great price (20% off), I love coffee and it will pay for itself within weeks.
Hmm I won’t get it today because it might
drop in price by another 50% tomorrow.
Next day: oh no,
the coffee machine deal I found has expired before I could make the purchase, the price has increased 20% I yooned it.
