The most extreme discipline of the Stoic school of philosophy. It encourages a life full of permanent abstinence and celibacy. That means that not even a kiss is tolerated. The point being that love and pleasure can distract your soul out of reaching The Truth of life.
Originally a liquid headache medicine, until it was realized that it tastes oh-so sweet. (Though it does cure headaches still) Now sold internationally, and has become a sponsor of most movie theatres, which sucks, because before you can watch your movie, you have to watch 20 minutes of Coca-Cola ads. I love coke, but show me my damn movie.