This is mainly expressed exactly like it's spelled when a football player with the football breaks open during a rush or after making a
reception or
interception aka pick or
fumble recovery for a touchdown, especially after a long run.
EXAMPLE: This is mainly heard during the football recaps on ESPN by
Chris Berman. After the football player with the ball get by the main stream of tacklers and get closer and closer to the endzone, that's when Chris is
feeling it and say "He-could-go...all...the...way! And he does." But if he runs
out of bounds or gets tackled, Chris will respond with "but he doesn't."