Short for "
cumulative audience", it's the total number of listeners a radio station has over
the course of an average week. Total amount of time spent listening does not matter...if you listen to station A for
fifteen minutes one day and station B three hours every day, you're still cumed to both stations.
If you regularly listen to three
radio stations over
the course of a week, then you cume three stations, and
thos three stations would consider you part of their cume.
