To eat Ramen noodles without cooking, straight from the package. Typically a last resort consumption of non-liquid matter, performed by drunk college students. Flavor packet may be sprinkled onto the ramen brick.
"Dude I'm too fucking wasted to leave the dorm room... I'm just gonna hit the brick."
"Philip had been away for three weeks shooting lions in the Serengeti, so when he smashed the life out of me upon his return it was like a milk float hitting a brick wall"