A highly fashionable but affordable, and unpreppy clothing store based out of 5th street
New York. Specializing in designer jeans
, one color unstriped polos, and button up and T style shirts.
Most jeans run around 70 bucks
, but during summer sales can go as cheap as 24 bucks. polos are 37.50, and graphic T's run around 20 bucks but are often found on clearence for around 12 dollars. These types of affordable prices have made them a staple in malls as a top retailer of classy clothes.
Overall the store is more expensive than typical clothing stores (AE, A&F, Aero, Old Navy, Gap, Kohls
) but offers superior clothes. People who dress in these clothes tend to be classier people, who are in their 20's, or occasionally late teens or early 30's.